Online course · 8 modules · EN and BG
Meta ads that work
In one evening you understand how Meta's algorithm thinks, and within a week you launch your first campaign yourself without burning your budget.

- 24lessons
- 3.1 hoursof content
- 10animations
- 9infographics
- 2calculators
- 40questions
- 1certificate
- EN+BGtwo languages
What's inside
10 animated diagramsThe auction, the pixel, the learning phase and more, explained with motion instead of paragraphs.
PresentationsStep by step through Ads Manager, full screen next to your ads window.
CalculatorsHow much you can pay for a customer and what budget you need, with your numbers.
Tests and certificateA test after every module, a final test and a certificate with your name.
Here's what a lesson looks like
The animation below is from module 1. Every lesson is like this: short text, a live diagram, a table and a task.
Total value = Bid × Action rate + Quality
Fix: clear price, shorter form, faster site
How it works
1. BuyPay €19 by card. The course link reaches your inbox within a minute.
2. LearnOne evening for modules 1 to 4. Every lesson is under 15 minutes, with a test at the end.
3. LaunchFollow the presentation in module 6 and launch your first campaign.
The program
Click a module to see its lessons.
01How Meta ads workYou understand the auction, the algorithm and the numbers every ad is measured by.
3 lessons · 24 min
You understand the auction, the algorithm and the numbers every ad is measured by.
The auction: why a smaller budget can win7 min
The algorithm today: creative is the new targeting8 min
The numbers you need to know9 min
02Setup: account, pixel and eventsYou have a clean technical foundation so the algorithm can learn from real customers.
3 lessons · 24 min
You have a clean technical foundation so the algorithm can learn from real customers.
Business portfolio and ad account8 min
Pixel and Conversions API: the algorithm's eyes10 min
Which events to track6 min
03The offer and the funnelYou know what to offer and where to send people so they become customers.
3 lessons · 22 min
You know what to offer and where to send people so they become customers.
Why ads "don't work"7 min
Cold, warm and hot audiences7 min
Where to send people8 min
04Creatives that stop the scrollYou can make 5 different ads in one evening with your phone.
3 lessons · 27 min
You can make 5 different ads in one evening with your phone.
Anatomy of an ad8 min
The hook: the first 3 seconds9 min
Five creatives in one evening10 min
05Structure, objective and budgetYou choose the right objective and budget by formula.
3 lessons · 23 min
You choose the right objective and budget by formula.
The six objectives and which to pick8 min
Campaign, ad set, ad7 min
How much budget you need8 min
06Launch step by stepYou launch your first campaign in Ads Manager without gaps.
3 lessons · 23 min
You launch your first campaign in Ads Manager without gaps.
12 steps in Ads Manager12 min
Pre-launch checklist5 min
Rejected ads and restricted accounts6 min
07Analysis and optimizationYou read the results and know exactly which part to fix.
3 lessons · 23 min
You read the results and know exactly which part to fix.
The learning phase6 min
Diagnosis: where is the problem10 min
Retargeting and follow-up7 min
08Scaling and a weekly systemYou have a 30-minute weekly routine that grows your ads steadily.
3 lessons · 17 min
You have a 30-minute weekly routine that grows your ads steadily.
How to raise the budget without breaking the campaign7 min
30 minutes a week6 min
What's next4 min
Who it's for
- You run a salon, driving school, renovation business, cafe or shop and want customers from Facebook and Instagram
- You tried "Boost" and the money disappeared with no result
- You want to understand what an agency does before you pay one
Who it's not for
- If you want a button that brings customers with no work at all
- If you already manage ad budgets of thousands of euros a month

The course link arrives in your inbox right after payment. Your progress is saved, and the course is in both English and Bulgarian.
Questions
Do I need ad experience?
No. We start with how the auction works and get to your first campaign step by step.
How long does it take?
All the content is about 3.1 hours. You learn at your own pace and your progress is saved.
What ad budget do I need?
The calculator in module 5 works that out with your numbers: product price, margin and how many customers you want.
How do I get access?
After payment the course link arrives in your inbox, and the bonuses are waiting in your ApexResell library.
Is access lifetime?
Yes. You pay once and the course stays yours, including future updates.
Do I get an invoice?
Yes, an invoice from ApexResell EOOD for every payment.
What if I want someone to do it for me?
Then see our plans. With Website + Ads and Full marketing we do the setup and run the campaigns.
Bonuses worth €100+
They come with the course, in your ApexResell library.
- ExcelMeta Ads Profit Calculator
Break even ROAS, the most you can pay per sale and your profit per day, with your numbers.
- Excel30 Day Content Calendar + Hook Bank
A month of posts planned ahead, plus ready hooks for the first second of every video.
- ExcelLead Tracker
Every inquiry in one place: where it came from, its status and the next step, so no customer slips through.
- TemplatesUltimate Winning Meta Ads
Ready ad templates you adapt for your business.
- CanvaUltimate Planner Canva
19 packs of planners and templates you edit in Canva.

Start tonight
One evening for modules 1 to 4, one week to your first campaign.