Online course · 8 modules · EN and BG

Meta ads that work

In one evening you understand how Meta's algorithm thinks, and within a week you launch your first campaign yourself without burning your budget.

€19one-time, lifetime access
See module 1 for free
  • 24lessons
  • 3.1 hoursof content
  • 10animations
  • 9infographics
  • 2calculators
  • 40questions
  • 1certificate
  • EN+BGtwo languages

What's inside

10 animated diagrams

The auction, the pixel, the learning phase and more, explained with motion instead of paragraphs.

Presentations

Step by step through Ads Manager, full screen next to your ads window.

Calculators

How much you can pay for a customer and what budget you need, with your numbers.

Tests and certificate

A test after every module, a final test and a certificate with your name.

Here's what a lesson looks like

The animation below is from module 1. Every lesson is like this: short text, a live diagram, a table and a task.

The auction
Big chain
Bid €10×Action rate 1.0%+Quality 2/10
12
Your business
Bid €4×Action rate 4.0%+Quality 9/10
25
Wins
Competitor
Bid €6×Action rate 1.5%+Quality 4/10
13

Total value = Bid × Action rate + Quality

A lower bid but a better ad: you win the impression and pay less.
Where the budget leaks
CPM€3.10fine
CTR1.9%fine
Page2% conversionthe leak is here
Lead€8.20
Customer?

Fix: clear price, shorter form, faster site

Check the chain from top to bottom. The first red link is the one you fix.
See module 1 for free

How it works

  1. 1. Buy

    Pay €19 by card. The course link reaches your inbox within a minute.

  2. 2. Learn

    One evening for modules 1 to 4. Every lesson is under 15 minutes, with a test at the end.

  3. 3. Launch

    Follow the presentation in module 6 and launch your first campaign.

The program

Click a module to see its lessons.

01
How Meta ads work

You understand the auction, the algorithm and the numbers every ad is measured by.

3 lessons · 24 min
  • The auction: why a smaller budget can win7 min
  • The algorithm today: creative is the new targeting8 min
  • The numbers you need to know9 min
02
Setup: account, pixel and events

You have a clean technical foundation so the algorithm can learn from real customers.

3 lessons · 24 min
  • Business portfolio and ad account8 min
  • Pixel and Conversions API: the algorithm's eyes10 min
  • Which events to track6 min
03
The offer and the funnel

You know what to offer and where to send people so they become customers.

3 lessons · 22 min
  • Why ads "don't work"7 min
  • Cold, warm and hot audiences7 min
  • Where to send people8 min
04
Creatives that stop the scroll

You can make 5 different ads in one evening with your phone.

3 lessons · 27 min
  • Anatomy of an ad8 min
  • The hook: the first 3 seconds9 min
  • Five creatives in one evening10 min
05
Structure, objective and budget

You choose the right objective and budget by formula.

3 lessons · 23 min
  • The six objectives and which to pick8 min
  • Campaign, ad set, ad7 min
  • How much budget you need8 min
06
Launch step by step

You launch your first campaign in Ads Manager without gaps.

3 lessons · 23 min
  • 12 steps in Ads Manager12 min
  • Pre-launch checklist5 min
  • Rejected ads and restricted accounts6 min
07
Analysis and optimization

You read the results and know exactly which part to fix.

3 lessons · 23 min
  • The learning phase6 min
  • Diagnosis: where is the problem10 min
  • Retargeting and follow-up7 min
08
Scaling and a weekly system

You have a 30-minute weekly routine that grows your ads steadily.

3 lessons · 17 min
  • How to raise the budget without breaking the campaign7 min
  • 30 minutes a week6 min
  • What's next4 min

Who it's for

  • You run a salon, driving school, renovation business, cafe or shop and want customers from Facebook and Instagram
  • You tried "Boost" and the money disappeared with no result
  • You want to understand what an agency does before you pay one

Who it's not for

  • If you want a button that brings customers with no work at all
  • If you already manage ad budgets of thousands of euros a month
Instant access

The course link arrives in your inbox right after payment. Your progress is saved, and the course is in both English and Bulgarian.

Questions

Do I need ad experience?

No. We start with how the auction works and get to your first campaign step by step.

How long does it take?

All the content is about 3.1 hours. You learn at your own pace and your progress is saved.

What ad budget do I need?

The calculator in module 5 works that out with your numbers: product price, margin and how many customers you want.

How do I get access?

After payment the course link arrives in your inbox, and the bonuses are waiting in your ApexResell library.

Is access lifetime?

Yes. You pay once and the course stays yours, including future updates.

Do I get an invoice?

Yes, an invoice from ApexResell EOOD for every payment.

What if I want someone to do it for me?

Then see our plans. With Website + Ads and Full marketing we do the setup and run the campaigns.

Bonuses worth €100+

They come with the course, in your ApexResell library.

  • ExcelMeta Ads Profit Calculator

    Break even ROAS, the most you can pay per sale and your profit per day, with your numbers.

  • Excel30 Day Content Calendar + Hook Bank

    A month of posts planned ahead, plus ready hooks for the first second of every video.

  • ExcelLead Tracker

    Every inquiry in one place: where it came from, its status and the next step, so no customer slips through.

  • TemplatesUltimate Winning Meta Ads

    Ready ad templates you adapt for your business.

  • CanvaUltimate Planner Canva

    19 packs of planners and templates you edit in Canva.

Start tonight

One evening for modules 1 to 4, one week to your first campaign.

€19one-time, lifetime access
See module 1 for free
€19one-time, lifetime access
Book a call